Case Study: Flyhomes achieves a 22% increase in MQLs with Intrepid Digital

Flyhomes boosts MQLs 22% with Intrepid

Flyhomes, a real estate company, faced a challenge with creative fatigue on their Facebook and Instagram ads. Their use of generic imagery and ad copy was no longer resonating with their target audience, leading to diminished click-through rates and higher lead costs. They partnered with Intrepid to revamp their social media advertising strategy.

Intrepid implemented a new strategy that combined Flyhomes' localized ad copy with unique, localized visual content categorized by geographical themes. They continuously tested new creative against top performers and conducted monthly market-level analyses. This approach by Intrepid yielded a 22% increase in marketing qualified leads (MQLs) and a 48% decrease in cost per MQL, all while achieving a 36% reduction in overall ad spend.

Flyhomes