Case Study: Clio achieves higher CTR, lower CPA, and stronger Quality Scores with Intrepid Digital

Clio boosts CTR by 90% with Intrepid

Clio, the world's most popular legal practice management software, sought to improve the performance of its Google PPC campaigns, which were transitioning to the new RSA format. The challenge was that Google Ads does not allow for specific A/B testing of individual RSA headlines. Clio enlisted Intrepid's CRO department for ad copy optimization to improve click-through rate, conversion rate, cost per acquisition, and Quality Score.

Intrepid pioneered a new strategy by creating "buckets" of headlines focused on different value proposition themes to identify the best-performing creative strategy through iterative testing. This solution resulted in a 90% increase in CTR for some campaigns, a 60% reduction in CPA for others, and a 20% average improvement in Quality Score. Intrepid's work drove an all-time high conversion rate for Clio's Google Ads.

Clio