Case Study: Allbirds boosts non-brand SEO performance with Intrepid Digital

Allbirds boosts non-brand clicks 21% with Intrepid

Allbirds, a leader in sustainable footwear, faced challenges with technical SEO issues and content gaps that were limiting its non-brand search traffic growth. The company partnered with digital marketing vendor Intrepid Digital to enhance its performance through a multi-faceted SEO approach.

Intrepid Digital implemented a solution that included technical SEO improvements, Core Web Vitals optimization, strategic internal linking, and targeted content enhancements. This work led to a significant measurable impact, including a 21% increase in non-brand clicks, an 81% boost in non-brand impressions, and a 48% growth in top 10 keyword rankings for Allbirds.

Allbirds