Case Study: 50Floor achieves 41% higher lead gen conversion with Intrepid Digital

50Floor boosts lead gen conversion by 41% with Intrepid

Intrepid Digital partnered with 50Floor, a leading home flooring company, to address a key challenge. While Intrepid's paid media efforts were successfully driving traffic and revenue, 50Floor wanted to further boost their lead generation conversion rates and reduce the high bounce rate on their website.

The solution involved Intrepid's CRO experts collaborating with their paid media team to optimize the "Schedule Appointment" lead generation form and page UX. Through a detailed audit and A/B testing, they restructured the form flow to reduce friction and improved the visual design to lower cognitive load. This strategy led to a 41% increase in the form submission conversion rate and a 25% improvement in the page bounce rate for 50Floor.

50Floor