Case Study: Utah Jazz ensures the team stays in Utah with Intrepid Agency

Utah Jazz earns 4 million impressions with Intrepid Agency

The Utah Jazz, a professional basketball franchise, faced the challenge of announcing their unprecedented placement into a Legacy Trust to ensure the team remained in Utah forever. They engaged Intrepid Agency for public relations services to navigate the complex legalities and communicate this news to both local and national audiences.

Intrepid Agency developed a campaign centered on the beloved team owner, Gail Miller. Their solution included producing an explanatory video, orchestrating a press announcement, and executing a comprehensive media relations strategy. The results were over 500 published stories generating more than 4 million impressions, significant national coverage, and over 255,000 views of the announcement video.

Utah Jazz