Case Study: Utah Department of Transportation improves public favorability and construction communication with Intrepid Agency

Utah Department of Transportation boosts favorability to 80% with Intrepid Agency

The Utah Department of Transportation (UDOT) faced the challenge of communicating its numerous construction projects and innovations to the public while also improving its favorability rating. To address this, UDOT partnered with Intrepid Agency for a public relations solution.

Intrepid Agency implemented a comprehensive communications program that included an in-house news bureau, media briefings, live radio ads, and targeted digital outreach. This strategy successfully delivered timely information, leading to improved public understanding. The results for UDOT were significant, including nearly 3,000 media stories per year, over 1 million app downloads, and an increase in its favorability rating from 69% to an all-time high of 80%.

Utah Department of Transportation