Case Study: Utah Credit Union Association boosts voter registration with Intrepid Agency

Utah Credit Union Association exceeds voter registration goal by 665% with Intrepid Agency

The Utah Credit Union Association (UCUA) sought to encourage civic participation and voter registration among Utahns. They partnered with Intrepid Agency to develop a marketing communications campaign that would effectively reach and motivate their target audience.

Intrepid Agency created the "Ready. Set. Vote." campaign, which included a dedicated microsite, direct mail, outdoor advertising, geo-targeted digital ads, and promotional materials for credit unions. The campaign was launched with an event at the Utah State Capitol. The results were significant, with Intrepid Agency's work exceeding the media coverage goal by 75% and surpassing the overall voter registration goal by an impressive 665%, resulting in 11,500 new registrants.

Utah Credit Union Association