Case Study: Tiffany & Co. builds local buzz for its Utah grand opening with Intrepid Agency

Tiffany & Co boosts Utah grand opening coverage with Intrepid Agency, earning 130+ media placements

Tiffany & Co. faced the challenge of opening its first store in Utah while needing to convince the local community that it was an approachable brand with something for everyone. The luxury jeweler engaged Intrepid Agency for public relations services to address this situation.

Intrepid Agency created a grand-opening strategy centered on a "Breakfast at Tiffany's" theme. The solution involved facilitating relationships with local media and securing key influencers to attend a private event. The results exceeded all objectives: Intrepid achieved over 130 media placements, secured 50 stories leading up to the opening, and garnered 72 stories during the opening week, with coverage continuing for over a year.

Tiffany & Co