Case Study: The Road Home provides 1,250+ children with back-to-school supplies with Intrepid Agency’s Apple Tree campaign

The Road Home serves 1,250 children with Apple Tree with Intrepid Agency

The Road Home, a homeless shelter in Salt Lake City, faced the annual challenge of providing back-to-school clothing and supplies for the growing number of children living there. Intrepid Agency was engaged to provide a public relations solution to help meet this need.

Intrepid Agency developed and executed a comprehensive community relations campaign called Apple Tree. The solution involved setting up donation displays in partner retail stores, managing media relations, and facilitating the collection and distribution of items. The results were significant, with the program donating over 35,000 items, providing for more than 1,250 children, and garnering over 125 media stories in the 16 years Intrepid has facilitated the campaign.

The Road Home