Case Study: Mountain Heights Academy boosts enrollment with Intrepid Agency's “Works for Me” campaign

Mountain Heights Academy increases enrollment by 20% with Intrepid Agency

Intrepid Agency was hired by Mountain Heights Academy, a premier online public charter school in Utah. The school's challenge was to increase enrollment by reaching more families whose children might benefit from its flexible, personalized educational model as an alternative to traditional schooling.

The solution implemented by Intrepid Agency was the "Works for Me" campaign, which centered on authentic student testimonials. The agency conducted research and then created a multi-channel campaign featuring students explaining why the school worked for them across digital, print, and social media platforms. This strategy delivered significant results for the vendor, including a 20% increase in student enrollment, a more than 50% rise in unique website visitors, and a over 70% boost in social media engagement.

Mountain Heights Academy