Case Study: a restaurant franchise contains a viral video crisis with Intrepid Agency

a restaurant franchise contains viral video crisis in 12 hours with Intrepid Agency

A restaurant franchise faced a national controversy and reputational damage after a viral video of an employee being fired sparked public outrage and calls for a boycott. The franchise engaged Intrepid Agency for crisis and issues management to address the escalating situation.

Intrepid Agency developed and executed a swift strategic response, which included advising on immediate steps, crafting tailored communications, and managing a press conference. As a result, the crisis was quickly contained; the boycott was lifted, protests were canceled, and the incident received significantly less media coverage (approximately 1 million views and less than 20 stories) compared to similar events.