Case Study: Magnum achieves 28% sales uplift with Intouch.com

Intouch.com provides 28% sales uplift for new Magnum product

Magnum, a premium ice cream brand, faced a challenge in measuring the return on investment for its in-store advertising campaigns. Before working with Intouch.com, their brand awareness efforts made it difficult to directly link ad exposure to purchases, as they could only monitor sales by geographic region instead of by individual store.

Intouch.com implemented a solution using real-time, contextualized digital advertisements in convenience stores. Their system determined the optimal times to show ads and targeted customer segments most likely to convert, providing a clear measure of ROI. The campaign delivered a 28% sales uplift for the new product and provided Magnum with valuable granular insights into in-store customer demographics and purchasing patterns.

Magnum