Case Study: Leading Global Email Marketing Provider achieves scalable reporting and real-time data segmentation with Intetics

Reporting and Data Segmenting Solutions for a Leading global email marketing provider

Leading Global Email Marketing Provider faced scaling pain as rapid client growth pushed its reporting stack to the brink—daily report runs risked exceeding 24 hours—and needed real-time audience segmenting plus help handling a rising volume of ad hoc service requests. The provider engaged Intetics to move core Reporting and Data Segmenting functionality onto a Massive Parallel Processing (MPP) platform, and to extend ETL, reporting and SaaS support capabilities.

Intetics implemented an ETL utility and MPP-compatible reporting spoke, rewrote reports for MPP performance, and built a drag-and-drop Data Segmenting layer (with an enhanced SQL generator and ETL integration), while also standing up a services process and custom-reporting capabilities using MS SSRS/SSIS. The result: the Data Segmenting app attracted more than 100 yearly subscriptions, the Reporting product moved out of beta and is sold to end users, the platform supports deployment of ~100 million emails daily, and Intetics remains a continuing development and services partner to the customer.