Case Study: UK award-winning Big Data & AI company achieves precise geofencing and accurate shopper behavior analysis with Intetics

Precise Geofencing Improves Retail Business with Shoppers’ Behavior Analysis Inside Malls and on the Streets

UK Award-winning Big Data & AI company faced a critical data gap for its SaaS marketing analytics: the spatial data required for precise geofencing couldn't be purchased or licensed and would have demanded a large team of qualified spatial analysts to manually mark boundaries. Intetics was engaged to provide the necessary spatial data collection and mapping expertise using tools such as QGIS/PostGIS.

Intetics geofenced over 60,000 objects across Europe, North America, and the Middle East, delivering predictable monthly outputs that let the Client launch a beta in six months and scale faster into new markets. With Intetics’ data the Client’s models reached the required analysis and forecast accuracy, enabling successful platform launch while the Client concentrated on product development.