Case Study: Optical Lens Manufacturer achieves increased orders and streamlined ordering with Intetics' Lens Configuration System

Optical Lens Manufacturer Enhances Distributor Network and Increases Orders with a New System by Intetics

Lens Manufacturer, an award-winning optical lens producer, needed to modernize a legacy desktop ordering app used by a network of about 800 opticians. They engaged Intetics to replace the old system, migrate the distributor database without disrupting operations, deliver a mobile-friendly interactive UI, and add compatibility with peripheral optical devices to retain and attract more opticians.

Intetics built a custom Lens Configuration System: a password-protected, mobile web member area that lets opticians configure lenses, connect measurement devices, submit and track orders, reorder easily, and store patient data or use patient IDs; it also sends branded automated emails on behalf of opticians. The Intetics solution increased orders, cut order processing time by 30%, reduced order errors by 75%, improved on-time delivery by 8–9%, achieved 100% accuracy from email orders, attracted new distributors, and was deployed without disrupting the client’s workflow.