Case Study: Conversity achieves enterprise-scale SaaS and enriched user experience with Intetics' machine-learning eCommerce platform

Machine Learning eCommerce Platform By Intetics To Jumpstart Digital Transformation and Enrich User Experience

Conversity, a provider of intelligent guided-selling solutions for retailers, telco and consumer brands, engaged Intetics to evolve its RIPPL digital commerce platform from an MVP into an enterprise‑scale, SaaS-ready platform. Conversity’s objectives included moving to a microservice architecture and improving security, scalability, performance and overall user experience to support broader market adoption.

Intetics developed a tailored development strategy—including in-depth requirements analysis, iterative delivery, test automation, automated code deployment and Scrum—to accelerate high‑quality releases and reduce deployment errors. The work enabled Conversity to ship RIPPL as a robust platform, achieve significant user‑base growth, enrich its loyalty program and win customers such as EE UK, GiffGaff and Lego; Intetics also introduced machine‑learning initiatives to further improve product selection and user experience.

Conversity