Case Study: Conversity (Leading Intelligent Guided‑Selling Platform Provider) achieves an enterprise‑scalable RIPPL SaaS and enriched user experience with Intetics

Machine Learning eCommerce Platform By Intetics To Jumpstart Digital Transformation and Enrich User Experience

Leading Intelligent Guided Selling Platform Provider faced the challenge of turning RIPPL from an MVP into an enterprise‑grade, scalable SaaS platform with a microservice architecture while improving security, performance and user experience. To achieve this, the customer engaged Intetics to help rearchitect the application, expand functionality and prepare the platform for broad retail and telco adoption.

Intetics delivered a tailored development strategy including deep requirements analysis, iterative builds, test automation, automated code deployment and Scrum processes, enabling faster, less error‑prone releases and higher QA coverage. As a result, Intetics helped the customer bring a robust solution to market, grow its user base significantly and win well‑known customers such as EE UK, GiffGaff and Lego; the team is now planning machine learning enhancements to further improve product selection and user experience.