Case Study: Hecht Contactlinsen achieves automated order processing and sales growth with Intetics

Hecht Contactlinsen - Customer Case Study

Hecht Contactlinsen, a Germany-based manufacturer of custom-made lenses, faced inefficient, manual order processing (about 50% of orders by fax and 12% by email) that hurt workflow efficiency and sales. Looking to automate lens selection and ordering, Hecht engaged Intetics for its experience in complex, custom healthcare software solutions.

Intetics built a tablet-friendly, one-page web platform integrated with Hecht’s ERP that lets opticians enter patient data, choose lens parameters, place orders, and track delivery with notifications. The Intetics solution replaced the majority of manual ordering flows, significantly cut fax/email paperwork and manual errors, synchronized with the ERP without data loss, provided actionable customer statistics, and boosted processing productivity and sales—adding an additional POS—while establishing a long-term partnership between Hecht and Intetics.

Hecht Contactlinsen