Case Study: Initial Point achieves 378% organic traffic growth with Intesols

Initial Point boosts organic traffic by 378% with Intesols

Initial Point, a Melbourne-based renovation and building company serving homeowners and property investors, faced challenges in standing out against larger competitors due to poor search engine visibility and a weak website conversion strategy that resulted in a lack of online enquiries. Intesols was engaged to address these digital marketing hurdles.

Intesols implemented a comprehensive digital strategy that included technical SEO enhancements, a targeted keyword and content strategy, and a website redesign for improved user experience and mobile-friendliness. This approach, combined with location-based landing pages and the display of visual project proof and testimonials, significantly increased trust and conversions. As a result, Intesols helped Initial Point achieve a 378% increase in organic traffic and a 266% increase in organic enquiries, with over 50 keywords ranking on the first page of Google.

Initial Point