Case Study: UNICEPTA achieves faster, more intuitive brand intelligence dashboards with InterWorks Tableau consulting

Unicepta launches Tableau dashboards in weeks with InterWorks

Unicepta, a global provider of media and marketing intelligence solutions, faced the challenge of creating high-performance, visually stunning Tableau dashboards for its new Brand Sensor 360° product. They needed to combine a wide variety of data sources from social networks and traditional media into a flexible, intuitive, and fun-to-use platform, all while meeting a strict go-to-market launch date. InterWorks was engaged to provide Tableau consulting and data engineering services to overcome these hurdles.

InterWorks formed an integrated task force with Unicepta's experts to deliver the solution. Through agile, daily working sessions, they optimized the data in Google BigQuery for performance and built a core set of innovative dashboards tailored for marketing teams. The result was a highly performant product that enables Unicepta's clients to conduct quantitative and qualitative analyses of their brand performance, providing them with a comprehensive data-based view to inform future marketing decisions.

Unicepta