Case Study: News UK achieves fast self-service analytics with Tableau and InterWorks

News UK - Customer Case Study

News UK, home to The Sunday Times, The Times and The Sun, faced a major challenge as the rise of free online news reduced the value of traditional subscriptions. Looking for a stronger digital strategy, the team chose Tableau as its analytics tool and brought in InterWorks to help them make sense of growing and increasingly complex data.

InterWorks supported News UK with best-practice guidance during a 2-day workshop, helping the BI team deliver 3–4 quick wins and connect multiple data sources with fewer restrictions. As a result, News UK now has a fully trained team answering questions in minutes instead of days, with plans to consolidate toward 30 widely used reports and expand self-service analytics across the company.

News UK