Case Study: m1nd-set boosts client self-service analytics with Tableau and Curator by InterWorks

M1nd-set builds a self-service client portal with InterWorks to support 1,000+ research studies

m1nd-set, a leading travel research agency, faced the challenge of adapting to industry shifts during the COVID-19 pandemic. They sought to expand their service by creating a self-service, subscription-based client portal for delivering key insights but needed more advanced functionality than Tableau alone could provide. They partnered with InterWorks to enhance their solution.

InterWorks implemented a solution combining Tableau with their product, Curator. This provided m1nd-set with the advanced filtering, data extraction and customized portal delivery they required. The result was a successful new product offering, leading to a steady increase in client subscriptions. The portal also streamlined m1nd-set's internal reporting, saving time and creating a bridge to their more bespoke research services, solidifying a competitive advantage.

M1nd-set