Case Study: App Annie accelerates Tableau workbook delivery with InterWorks

App Annie - Customer Case Study

App Annie, a fast-growing startup providing app store intelligence and analytics, wanted to enhance the value of its raw data by pairing it with interactive Tableau visualizations. The challenge was delivering tailored Tableau workbooks customized to each customer’s needs, which was time-consuming and difficult to scale as their customer base grew.

InterWorks helped App Annie restructure its Tableau workbook delivery process by building ETL processes to combine CRM “who gets what” data with App Annie Intelligence data, and by simplifying how analysts create customized packaged Tableau workbooks. As a result, App Annie was able to scale deliveries from a handful of manual workbooks to its full customer base, cut delivery time from weeks to hours, reduce human error, and track customer usage metrics across workbooks in Tableau Desktop.

App Annie

Mark Ungerer

Senior Product Manager