Case Study: Thaxa achieves more high-quality inbound leads and visibility with Interview Valet

Thaxa builds visibility and quality leads with Interview Valet’s 10,000 hours of podcast interview marketing

Carla Fowler, MD PhD, the founder of Thaxa and an elite executive coach, sought to generate high-quality inbound leads and increase her visibility to attract her target clientele of senior leaders. Her challenge was to expand her reach beyond one-on-one coaching and hone her public speaking skills for future engagements. She partnered with Interview Valet for a brand builder campaign to use podcast interviews as a business development pipeline.

Interview Valet implemented a strategy that leveraged its established connections with podcast hosts and efficient procedures to handle the entire interview process. This allowed Carla to bypass the significant time investment of researching and securing appearances herself. The solution provided by Interview Valet resulted in Carla achieving her goals of increased visibility, a stronger social media presence, and a catalog of repurposable content. Most importantly, it built know-like-trust with countless ideal clients at once, driving higher quality conversions for her executive coaching business.

Thaxa