Case Study: Colonial Life achieves 80% attendance and boosts enrollment revenue with interviewstream

Online Interview Scheduling Brings Increased Attendance Rates and Revenue

Colonial Life, a voluntary benefits provider founded in 1937, faced low engagement during open enrollment because counselors relied on printed sign-up sheets and phone calls to book benefits consultations. That manual process was hit-or-miss, left counselors tied to phones, and produced attendance rates around 48% across teams still using the old approach.

After adopting interviewstream’s Interview Scheduler in 2015, Colonial Life began sending a simple booking link that lets employees pick convenient appointment times, freeing counselors and increasing early engagement. Branches using the tool now average 80% attendance, and one account grew projected enrolled benefits from $25,000 to $60,000 while achieving 100% participation—boosting efficiency, revenue, and employee use of benefits.

Colonial Life