Case Study: CFAO achieves unified commerce, faster customer service, and new revenue channels with InterSystems

Digital Transformation at CFAO Improves Customer Satisfaction, Creates New Revenue Channels

CFAO, a €4.2 billion distributor operating across Africa, Europe and Asia with more than 140 subsidiaries, struggled with fragmented systems and limited visibility into order and process flows. The lack of interoperability made it slow to respond to customers and partners and new integrations could take up to six months.

By deploying InterSystems technology and the Hubic integration platform, CFAO unified CRM, POS, ERP and partner systems to provide real‑time monitoring, customer self‑service and rapid onboarding of partners (integration time fell from six months to two days). Additional solutions—an NLP-powered digital help desk, an automated Forex application, and the Africashop.com ecommerce channel—cut response and processing times dramatically, improved customer satisfaction, opened new revenue streams, and elevated IT to a strategic business role.

CFAO

Anthony Gillaizeau

IT Manager