Case Study: Northern Trust Corporation qualifies target prospects with Intersog's iOS educational marketing app

Northern Trust Corporation qualifies 10+ million prospects with Intersog

Intersog was hired by Northern Trust Corporation, an international financial services company, to build an iOS-operated marketing and prospecting tool. The client's goal was to create an application that could help them qualify target prospects from a broad audience of wealth-minded individuals.

Intersog developed a dynamic iPad app that serves as an educational and marketing portal. The solution guides users through interactive content based on lifestyle choices, featuring quizzes, a retirement calculator, and a secure registration process. This allowed Northern Trust to collect valuable analytics to identify high-value prospects and personalize content, enabling them to cast a wide net for potential customers with a high degree of cost-effectiveness.

Northern Trust Corporation