Case Study: National Home Improvement Retailer improves merchandising decisions with The Intersect Group's predictive merchandising model

National Home Improvement Retailer improves merchandising decisions with The Intersect Group

The Intersect Group partnered with a national home improvement retailer that was struggling to measure the sales impact of off-shelf product placements like end caps and seasonal displays. Because their point-of-sale data could not differentiate where a product was sold in the store, the retailer's merchandising decisions were based on instinct rather than measurable insight.

The Intersect Group developed a predictive merchandising model using historical sales and location data to establish baseline performance and measure placement impact. This solution from The Intersect Group transformed the retailer's strategy, leading to more strategic product placement, optimized selection for high-visibility locations, improved inventory planning, and better alignment between merchandising and revenue performance.