Case Study: Orange Guinea boosts campaign conversion and revenue with Intersec marketing optimization

Orange - Customer Case Study

Orange Guinea, a major telecommunications provider, sought to optimize its marketing campaigns to its subscriber base for greater effectiveness and efficiency. They partnered with vendor Intersec to help refine their marketing initiatives and better contribute to overall revenue.

With the support of Intersec's team and its target optimization feature, Orange Guinea refined subscriber targeting to improve engagement and prevent churn. The solution led to a significant increase in the share of revenue attributed to its activities, positioning it as a top performer in its region. Campaigns using Intersec's capabilities saw conversion rates improve by more than 5%.

Orange

Nene Hadiatou Bah

CVM & Loyalty Manager