Case Study: The Walrus boosts content engagement with Interpix Design's UX audit

The Walrus boosts website usability with Interpix Design

Interpix Design partnered with The Walrus, a prominent Canadian publishing house and registered charity, to conduct a comprehensive UX audit of its website. The challenge was to enhance the overall user experience with the goal of boosting visitor engagement and increasing the amount of content consumed per visit.

The solution involved Interpix Design performing usability testing to identify pain points and opportunities. They provided actionable insights and scalable strategies, such as simplifying the content model and adjusting content organization to improve lateral navigation between articles. As a result, Interpix Design's recommendations drastically improved the website's visual appeal and, more importantly, its overall usability for The Walrus.

The Walrus