Case Study: Mazooma simplifies mobile payments with Interpix Design

Mazooma streamlines mobile payments with Interpix Design, helping users understand eCheck Select instantly

Mazooma, formerly Paramount Commerce, approached Interpix Design with a challenge to revolutionize the mobile experience of its eCheck Select payment flow for online gambling and sports betting. The key issues were that the eCheck Select brand name was not recognizable to users, causing them to skip the option, and the existing payment flow was confusing and appeared unprofessional and insecure.

Interpix Design conducted research and implemented a solution that included rebranding the option to "eCheck Select - Online Banking" for clarity and simplifying the payment flow with fewer screens. They also added a feature for users to enter bank information manually and created an adaptable design that mirrored a user's bank brand colors for a seamless, secure feel. The vendor, Interpix Design, delivered a redesigned flow that immediately resonated with customers, who quickly understood and could easily use eCheck Select, resulting in an experience that keeps customers coming back.

Mazooma