Case Study: CenterPoint Energy educates customers on revenue decoupling with Internet Exposure

CenterPoint Energy launches a mobile-friendly quiz game with Internet Exposure for 3.2 million customers

CenterPoint Energy, a major natural gas provider, needed to communicate a complex new billing practice called "Revenue Decoupling" to its Minnesota customers as mandated by government groups. They engaged the vendor Internet Exposure to create an interactive web-based product that would transform this complicated information into a fun and engaging experience for their users.

Internet Exposure developed a Minnesota-themed, quiz-based game to make learning about the billing changes interactive and rewarding. The mobile-friendly site successfully launched on time and was very well received by the client. Internet Exposure also implemented website analytics to track user registration and goal completion metrics for the campaign.

CenterPoint Energy