International Internet Advertising Services Inc.
35 Case Studies
Case Study: UBS Industries streamlines quoting and product discovery with IIAS web design
A International Internet Advertising Services Inc. Case Study
UBS Industries streamlines quote requests and scales SKU content with International Internet Advertising Services Inc.
UBS Industries, a Western Canadian distributor of metal framing and industrial products, came to International Internet Advertising Services Inc. (IIAS) with a challenge. Their website was an inefficient digital brochure that lacked SKU-specific details and a way for customers to submit quote requests online, putting them at a disadvantage against competitors with more advanced sites.
International Internet Advertising Services Inc. rebuilt the website into a powerful product information and quoting platform. The solution included a structured product architecture with SKU-level detail, a cross-reference search system, and a quote basket integration for streamlined requests. This transformed the site into a business tool that improved customer self-service, streamlined the RFQ intake process, and supported UBS's core goal of being the easiest supplier to deal with.
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