Case Study: University of Alabama boosts Supe Store sales with Intermark Group's Flip the Book campaign

University of Alabama triples Supe Store sales with Intermark Group

The University of Alabama faced a challenge with its campus Supe Store, which was struggling against increased competition from other bookstores and online retailers. The university needed to modernize its "old-school" store's image to make it more appealing and relevant to its student body. To address this, they partnered with the vendor Intermark Group.

Intermark Group created a solution by developing a branded mascot named Flip the Book, an anthropomorphic spokes-character. This character was used across advertising, in-store events, and campus activities to enhance the store's profile and make it a more integral part of campus life. The campaign was highly successful, resulting in course materials and merchandise sales tripling. This measurable impact was so significant that it led to the university opening an even larger Supe Store location in 2014.

University of Alabama