Case Study: Red Mountain Theatre fills every show with sold-out seasons using Intermark Group’s teaser campaign

Red Mountain Theatre sells out every production for 3 successive seasons with Intermark Group

Red Mountain Theatre, a Birmingham-based theater company, faced the challenge of being perceived as second-tier entertainment. Their goal was to generate significant buzz and anticipation for their shows to change this perception. The vendor, Intermark Group, was engaged to develop a new promotional strategy.

Intermark Group's solution was to launch an advanced teaser campaign that wittily connected each upcoming show to a current pop culture topic, supported by analogous PR stunts. This approach reshaped the theater's promotions into must-see events. The results were highly successful, with every production for three consecutive seasons selling out before opening. The campaign's impact was also recognized when it won Addy Awards for two years in a row.

Red Mountain Theatre Company