Case Study: Physicians Mutual boosts pet insurance conversions and site traffic with Intermark Group's Petvertising campaign

Physicians Mutual boosts conversions 70% with Intermark Group

Physicians Mutual, a national provider of health and life insurance, launched a new pet insurance product and worked with its agency, Intermark Group, to create a supplemental marketing campaign to drive initial exploration of the offering.

Intermark Group created a "Petvertising" campaign featuring testimonials from various pets. This integrated campaign ran across broadcast, video, digital, and social media. The solution delivered significant results for Physicians Mutual Pet, with the campaign achieving 70% higher conversion rates and generating almost triple (2.7X) the amount of site traffic compared to other marketing tactics.

Physicians Mutual