Case Study: American Family Care boosts brand awareness and authority with Intermark Group

American Family Care boosts aided awareness 13 points with Intermark Group

Intermark Group partnered with American Family Care (AFC), a pioneer in the urgent care category, to address the challenge of building awareness and affinity as the company rapidly expanded into new, highly competitive markets across the country.

The solution implemented by Intermark Group leveraged the "Authority" psychological principle to position AFC as the experienced leader. A national brand-awareness campaign, "Caring for American Families for Generations," highlighted AFC's 40-year legacy and commitment to convenient care. The results were significant, including AFC opening its 300th location and achieving a 13-point increase in aided brand awareness. The campaign also drove strong engagement with over 210,000 impressions and a video completion rate as high as 98% on certain channels.

American Family Care (afc)