Case Study: Town of Whitby strengthens sponsorship revenue with Interkom

Town of Whitby improves sponsorship revenue strategy after 20 years with Interkom

The Town of Whitby engaged Interkom for consulting services to review and enhance its long-standing Sponsorship and Advertising program. The challenge was to assess existing assets and procedures, evaluate pricing models and staffing levels, and identify new revenue opportunities aligned with industry best practices.

Interkom delivered the project in three phases: an internal review, an environmental scan of industry practices, and a final set of strategic recommendations. Their solution provided the Town with a detailed asset inventory and proposals to maximize revenue, focusing on naming rights and improved operations, which were presented to Council to guide the program's future growth.

Town of Whitby