Case Study: iHeartMedia achieves faster digital ad sales with Interfacing BPM and SOA

iHeartMedia streamlines ad delivery across 800 stations with Interfacing

The customer, iHeartMedia (formerly Clear Channel Communications), faced a significant challenge in redefining its ad sales process after partnering with a leading search engine. This agreement required the company to efficiently manage and distribute a high volume of online-sourced ad requests across its vast network of 800 radio stations. Interfacing was engaged to help build a new, agile approach to handle this digital transformation.

Interfacing implemented its Enterprise Process Center® (EPC) to provide a centralized process repository, integrating Business Process Management (BPM) with a Service-Oriented Architecture (SOA). This solution gave sales teams visibility into processing times, enabled managers to pinpoint inefficiencies, and created a standardized sales framework. As a result, iHeartMedia achieved faster work distribution, improved time-to-market for new ad placements, and gained the ability to process high volumes of audio ad uploads with speed and reliability.

iHeartMedia