Case Study: R&R Contracting Utilities Clarifies Its Brand and Scales Its Web Presence with Interface Multimedia

R&R Contracting Utilities rebuilds 59 legacy pages with Interface Multimedia

Interface Multimedia partnered with R&R Contracting Utilities, a minority-certified workforce and traffic-control provider, to address a branding and digital challenge. The company's two distinct service models were blurred on its legacy website, failing to clearly communicate its dual value proposition to utility contractors in the Mid-Atlantic region.

The solution from Interface Multimedia was a comprehensive rebrand and a new Webflow website built on a scalable CMS architecture. This included a new identity system, a Mapbox-driven service map, and independent content for each practice. The result was a unified brand that clarifies R&R's services and operational areas, achieved by migrating 59 legacy pages and building 12 new service pages.

R&R Contracting Utilities