Case Study: Parexel delivers an immersive 360° virtual tour with Interface Multimedia

PAREXEL launches a 4-minute 360° virtual tour with Interface Multimedia

The customer, PAREXEL, a global clinical research organization, needed a way to give remote investors and sponsors an immersive tour of its Baltimore Phase I clinical unit. Interface Multimedia was engaged to create a solution using a 360° virtual reality film to overcome the challenge of providing access to a facility few would visit in person.

Interface Multimedia produced a 4-minute narrated 360° film, directing onsite drone capture and post-production in 8K. They developed a custom web-based viewer that allows the same film to be experienced in two ways: as a standard on-screen tour or in a split-screen mode optimized for cardboard-style VR headsets. This solution required no app downloads or accounts. The tour was successfully embedded directly into parexel.com, providing an accessible and immersive experience for prospects on any device or browser.

PAREXEL