Case Study: Macerich tells the evolving Tysons Corner Center story with Interface Multimedia's interactive digital tour

Macerich launches a 20-page interactive redevelopment platform with Interface Multimedia

Interface Multimedia partnered with Macerich to address a challenge at Tysons Corner Center. The property was undergoing a long-term, multi-phase redevelopment into a mixed-use district, and Macerich needed a single, clear way to show planners, tenants, and the public both the existing mall and the future planned developments.

The solution from Interface Multimedia was a web-based, interactive tour built on a gaming engine. This platform used color 3D animations for the existing center and white models for future phases, combined with detailed project pages. The result was a single digital tool that enabled Macerich's leasing and marketing teams to effectively communicate the entire campus story as it evolved, making the complex project easy for anyone to understand.

Macerich