Case Study: Boston Properties modernizes Reston Town Center’s digital experience with Interface Multimedia

Boston Properties rebuilds Reston Town Center site with Interface Multimedia, migrating 95 shops and restaurants and cutting top image file sizes by 70%

Interface Multimedia partnered with Boston Properties (BXP) to address the challenge of Reston Town Center's outdated and non-functional website. The previous WordPress site had gone offline, failing to serve as the primary digital destination for visitors seeking information on dining, shopping, and events at the Northern Virginia property. BXP needed a completely rebuilt, self-manageable platform.

The solution implemented by Interface Multimedia was a new Webflow website centered on a live, interactive Mapbox map. This replaced a static image with a true coordinate-based system that pulls live data from the directory, so new tenants appear on the map instantly. Interface Multimedia also enhanced site performance by compressing high-traffic images by approximately 70% and implemented privacy-first analytics. The rebuilt site, launched in August 2026, successfully migrated 95 shops and restaurants and now manages an events calendar with over 150 annual dates.

Boston Properties