Case Study: Dr. Karen D. Sullivan achieves 39 placements and 1.9 billion media impressions with Interdependence

U.S. Renowned Psychologist and Sexual Health Expert earns 39 placements and 1.9 billion impressions with Interdependence

The customer, a U.S. renowned psychologist and sexual health expert, Dr. Karen D. Sullivan, faced the challenge of differentiating herself from peers and establishing her credibility as a thought leader. The vendor, Interdependence, developed a media strategy to showcase her unique patient approach and secure coverage in top-tier outlets.

Interdependence implemented its solution by leveraging proprietary technology to identify trending news stories in cognitive health, which allowed them to secure targeted media placements. The results included 39 placements that generated over 1.9 billion media impressions, an Advertising Value Equivalency (AVE) of $18.4M, and successfully reaching key audiences in healthcare, senior interest, and business spaces.

U.S. Renowned Psychologist and Sexual Health Expert