Case Study: Selective Search achieves 45 media placements and 1 billion impressions with Interdependence

Selective Search earns 45 media placements and 1 billion impressions with Interdependence

Selective Search, a luxury matchmaking firm, needed to break through the noise of the crowded dating app industry to reach high net-worth individuals and drive awareness for its brand. The company engaged the public relations firm Interdependence to execute a targeted earned media strategy.

Interdependence implemented a comprehensive media strategy that targeted business, lifestyle, and entertainment outlets. Their work included creating an ongoing advice series and securing feature stories, which resulted in 45 media placements and over 1 billion impressions. This campaign generated an estimated $9 million in ad value equivalency and successfully increased website traffic and new clientele for Selective Search.

Selective Search