Case Study: Sandra Radna P.C. Law Offices achieves 1.6 billion media impressions with Interdependence

Sandra Radna P.C. Law Offices earns 1.6 billion media impressions with Interdependence

The customer, Sandra Radna P.C. Law Offices, faced the challenge of differentiating itself in a crowded New York divorce law market and driving sales for a published book. The firm engaged the vendor, Interdependence, to increase its visibility and establish its authority in handling unique and complex family law matters.

Interdependence implemented an aggressive media relations campaign, positioning the firm as an expert source by leveraging breaking news and thought leadership. The solution resulted in more than 70 top-tier media placements and over 1.6 billion media impressions. This generated an ad value equivalent of $16.7 million and led to a 1039% year-over-year increase in media exposure for the brand.

Sandra Radna P.C. Law Offices