Case Study: SADA achieves 50 media placements and 129 million impressions with Interdependence

SADA earns 50 media placements and 129 million impressions with Interdependence

SADA, an Insight company and a solutions provider of Google Cloud, engaged Interdependence to broaden awareness of its benefits, distinguish itself from peers, and establish its authority in cloud services. The challenge was to elevate SADA's offerings and position it as a leading expert in migrating, modernizing, and transforming businesses with Google Cloud.

Interdependence implemented a strategic PR roadmap, leveraging its proprietary Interviewed technology to insert SADA's experts into trending news stories. The solution included crafting timely pitches, distributing press releases, and showcasing SADA's leadership. The results secured 50 media placements generating over 129 million impressions, with coverage in key outlets like Techopedia and Information Week, effectively reaching target tech and enterprise audiences.

SADA