Case Study: Rock Island Auction Company achieves 264 placements and 7 billion impressions with Interdependence

Rock Island Auction Company earns 264 placements and 7 billion impressions with Interdependence

Rock Island Auction Company, an auction house specializing in rare and historic firearms, struggled to expand its audience and break into mainstream media despite its expertise. To raise brand awareness and drive media attention, they partnered with the public relations firm Interdependence for a tech-powered PR campaign.

Interdependence deployed an aggressive campaign that leveraged creative storytelling and media relationships to secure coverage in top-tier outlets. The solution resulted in 264 media placements, generating over 7 billion impressions and an advertising value equivalency of $65.6 million, increasing the auction house's media exposure by 204%.

Rock Island Auction Company