Case Study: Peterson Technology Partners achieves 17 placements and 95M+ media impressions with Interdependence

Peterson Technology Partners earns 17 placements and 95 million impressions with Interdependence

Peterson Technology Partners, a leading IT consulting and recruiting firm, had little media exposure despite its rapid growth and use of cutting-edge AI in hiring. The company partnered with the public relations firm Interdependence to increase awareness of its transformative recruiting technology and position its leaders as industry experts.

Interdependence developed a strategic PR roadmap to secure media coverage in top-tier business and HR outlets. This effort resulted in 17 media placements that generated over 95 million impressions. The vendor also successfully announced a new business division with a press release that achieved a potential reach of 30.2 million.

Peterson Technology Partners