Case Study: Pathstone achieves 20 media placements and 67.4 million impressions with Interdependence

Pathstone earns 67.4 million impressions with Interdependence

Pathstone, a financial firm, needed to maximize visibility for its mega-deal acquisition of Hall Capital, which elevated its assets under advisement to nearly $160 billion. The challenge was to position the firm as a dominant force in the ultra-high-net-worth sector. To achieve this, Pathstone enlisted the support of Interdependence, a public relations agency, to execute a strategic earned media campaign.

Interdependence implemented a targeted media strategy that included embargoed outreach to business and finance outlets, securing interviews with Pathstone's CEO, and developing compelling narratives. The results were significant: the agency secured 20 high-impact media placements, generating 67.4 million impressions and an advertising value equivalency of nearly $625,000. The coverage in top-tier outlets like Barron's also drove a record-setting 2,260 new users to Pathstone's website in a single day.

Pathstone